Branding ourselves with panache!

Creating and performing an Advert for our brand

It is rightly said, "A business has only two functions, innovation and marketing".

We are through with creating and designing our product, but to reach out to a wider range of consumers, we have ad-ed (pun intended) another feather in our cap! We successfully created an innovative advertisement for Infinity Chocolate Products.

Yes, after brainstorming on unique means to advertise and market Infinity Chocolate Products, we experienced a EUREKA moment. We all conformed to the idea of performing a live ad in front of all.


But the perseverance behind ad-making deserves a mention. Right from making our script, to choosing the right student-actors to perform, designing props, and rehearsing, all of it was an eye opening yet  an enriching experience.

While we created our advertisement, we learnt that an entrepreneur not just involve in buying and selling of goods and services. There are several things that one needs to engage in. Including marketing, customer feedback, quality control, and time management too!

The School Enterprise Challenge is surely proving out to be quintessentially beneficial for us. The exposure and learning is mind boggling. We are intrigues each time we explore a new dimension of entrepreneurship, and its surely keeping us thrilled!!