Sunday 26 July 2015

One-on-one with the Consumer!!

What an exhilarating day!!

To fathom the taste, preferences and eating/buying pattern of our prospective consumers, we designed a questionnaire. It was then filled by several customers in Dwarka itself.


It will be unfair to say that it wasn’t an enriching experience.

Besides the survey, we also conducted a competitor analysis, where we compared our strengths and weaknesses along with that of our competitors. It sure was an eye opener.

Today’s activity not only gave us an idea about the areas we need to work on to beat our rivals, but also gave us an opportunity to know our clients better. We can now design products in sync with their liking.

Can’t wait to jump onto the bandwagon and sell our delicacies!

WE ARE COMING SOON!!

Tuesday 21 July 2015

Learning the art of chocolate making!

Watch out world, we have arrived!!


Getting in the groove of setting up our enterprise, we have started to learn the art of making delectable and toothsome chocolates. Work hardly feels tiresome when you enjoy it, and that's exactly what we experienced too! 

The challenge has got our adrenaline racing indeed, but the idea of being an entrepreneur has made us feel all the more responsive and responsible towards our brand, and most importantly, our school.


We experienced zest and positivity all around us as we began our journey today. From learning to make chocolates, to packing them, and making others taste them, was such a satisfying experience.


'Infinite', the name of our brand rightly expresses our intensity behind our passion, and also describes how we wish to use chocolates in several ways to make our consumers happy and wanting for more!


Our teachers have also been such wonderful mentors, at teaching us on making 'Infinite Chocolates' with fondness, and ensuring hygiene at each and every step! 


We are definitely excited to see how the journey unfolds, as we plan the market research, await future orders, and introspect our strengths and weaknesses to come out successful in our venture.


Colin Powell rightly said, "There are no secrets to success. It is the result of preparation, hard work, and learning from failure."


Hence, we too are not aiming at any shortcuts. We shall value our customers, invest plentiful time to master the trade, be innovative while marketing, think out of the box, and assure that we don't harm environment through our activities. 

Success and failure may come and go, but the virtue of team work, persistence and collaboration shall remain with us forever.



 Here's hoping that our 'infinite' thoughts keep our minds tickling with more and more unconventional ideas! 

Leaving you on a sweet note, filled with goodness of chocolate, we promise to keep you updated on our endeavors. Do leave a feedback, it would surely boost our confidence to great levels!













Monday 20 July 2015

Ready.. Set.. Go!!



Nervous, excited, and full of avidity, we are ready to persevere and turn our aspirations into reality! Posing with the School Enterprise Challenge poster, to kick start our project!

Next up.. will be our rendezvous with the consumer to understand their preferences and expectation with respect to chocolates and related products. Along with this, we will also be conducting a competitor analysis to chalk out our strengths and weaknesses more clearly.

Stay tuned!!

Sunday 19 July 2015

Brainstorming our way to success!!

Conceptualizing the dream



As we venture out in the world of entrepreneurship, we sit down to plan our do's and don't's. 

It was surely not a cake walk to get started. But once we sat to brainstorm on ideas to work our way through Infinity Chocolate Products, we were like a house on fire!!

Gleaming and burning with ideas, ready to face challenges, and working as a team. Our teachers infused us with energy, as we decoded our plan of action for the weeks ahead.
From discussing our Business Idea (read yummilicious products made out of chocolates), to carrying out market research, doing a SWOT analysis, to understanding our capital needs.

Being a start up enterprise, we are extra cautious of our resources: To use capital effectively in order to make decent profit. 

Keeping all our strengths and weaknesses in mind, we are ready to conquer the market with zeal!